Help With Print Colours
Understanding Print Colours
Print colours are defined by the colours found in your artwork. If your logo is made up of solid blue and yellow, then you'll work with a 'two colour print'; 'two spot colours' (in industry terms). If your artwork contains colour gradients, then you'll be referring to 'full colour' print, this printing option is more expensive. Printing options vary dramatically between products, some allow for full colour print, some only for engraving, and some for up to eight spot colours. This is a factor that you'll need to consider when choosing your promotional product; always try and match your artwork with the printing capabilities of products.
Every single colour on the colour wheel can be identified with its own unique pantone reference (sky blue is: Pantone 298 C, etc.), this enables exact colours to be located and replicated at any stage. This is a fundamental tool that allows businesses to maintain brand consistency. For example, when you think of Samsung, you think of one particular blue: Pantone 286 C.
Pantone Colour Chart
See our Complete Merchandise Pantone Colour Chart to help with colour choices. However, due to slight variance in computer displays, the PANTONE© Colour Formula Book is recommended for a true and accurate representation.