Follow the steps below when supplying artwork
Supply artwork in vector format
If you're scratching your head over the meaning of the word 'vector', know that you're not alone! To put simply, vector-based images are created in Adobe Illustrator and saved as either an AI, PDF or EPS file. The essential difference between these type of files and JPEG files, is that they can be scaled to a larger or smaller size without losing any image quality. For example, a vector file resized will look smooth and crisp even on an enormous billboard arching over a motorway or on a small pen; whereas, the aforementioned JPEG files will pixelate when changed in size and, well, look quite rubbish! Bear in mind that files other than vector will result in undesirable printing results.
But I don't have artwork in vector format!
Don't fret, if you find yourself without vector-based artwork, either request it from the designer who created your artwork, or take advantage of our in-house design team who can recreate your artwork in the correct format! Very simple designs are free of charge (simply provide us with font information). When it comes to more complex designs, an hourly design fee will be charged.
Convert all fonts into outlines
The sole purpose of outlining your fonts is to enable us to see and use it on our machines, even if we don't have the fonts ourselves. If the font isn't outlined, and we don't already possess your exact font, your text will be automatically allocated to a different one - not good.
How do I outline my fonts?
Outlining is done within the design software (Adobe Illustrator, InDesign, etc.) used to create your vector-based artwork. If you're not in a position to do it yourself, make contact with the designer behind your artwork or supply us with your logo brand guidelines (in which should contain colour, font and layout information) and we'll do it for you. If you're still stuck in the mud with this - contact our friendly team today!
Include Pantone references
If you're artwork is built on spot colours (solid colours; no gradients), then you will need to provide a Pantone reference. Pantone references are simply codes allocated to each colour on the Pantone colour range. This way, all parties of the process (you, us, printers, etc.) can achieve the exact same colour from start to finish. Samsung, for example, achieves immaculate brand consistency by allocating all printing to one exact blue: Pantone 286 C. See our Complete Merchandise Pantone Colour Chart.
But my artwork consists of gradients!
Gradient-filled artwork require different printing techniques such as digital or dye-sublimation printing. This type of printing uses CYMK references instead of Pantone, therefore achieving exact Pantone colours is not possible due to the different colour system. Slight colour dissimilarities may occur but we will do our upmost to match as close as possible. Usually to the naked eye, there isn't any difference.