How Have Big Brands Used Promotional Merchandise Successfully?
We’ve collated together some examples of promotional merchandise in use. Hopefully, this will offer you some applicable inspiration for your own promotional campaign, event or gesture!
Breeze Radio Station
Held a competition and the lucky winner could win Breeze branded merchandise. Stamp your name on the incentives and rewards to continue the creation of brand awareness even after the campaign has finished!
Chinese New Year giveaway promotional bags which contained their products. Freebies don’t always have to be “freebies”; simply use promotional merchandise to package or accompany giveaways, and you’ll successfully convert them into promotional weapons!
BMW Dealer Drive Xperience 2014. The BMW brand is being exposed to not only the the attendees, but to everybody they pass. Branded T-shirts, head rest covers, handheld signs/fans, feather flags and even a BMW cake!
This awareness event utilises the interplay of tongue-and-cheek with a more serious message. Using branded underwear and large-scale posters, this event has a strong and immediate brand identity.
Summer promotional event for Insure & Go, giving away delicious ice cream on a hot summer’s day. These branded squat cups add a finishing touch to the overall campaign. Just another example of reinforcing your brand with the consumer, no matter what size!
These colour coordinated Xbox branded lanyards, t-shirts and embroidered check shirts are intelligently incorporated within the visual identity of their workforce. Promotional workwear is undoubtedly a crucial element of brand identity, whether that be at an event or retail store!
The green on black combination enables high contrast and clarity, drawing attention to the logo as efficiently as possible. Be smart with your colour choices and sizing of graphics to ensure your maximising the promotional power of your merchandise. Most passerby’s will only dedicate a couple of milliseconds to you, make it count!
A cooking competition which required participants to wear double breasted jackets, embroidered with sponsors on each arm. This print will be seen in all the photos taken throughout the competition.
These branded umbrellas kept the stars of Paddington Bear dry as they waltzed down the red carpet. Ensure your promotional merchandise never misses a photo opportunity!
St Ann’s Festival
Branding enables clear identification of the work force, essential to exhibitions and events where people gather in the masses.
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