The New Complete Merchandise Logo Redesign

Complete Merchandise Monogram logo

The New Complete Merchandise Logo Redesign

Today, Complete Merchandise is revealing its new updated brand which reflects the changes that Complete Merchandise have adopted since its launch 4 years ago.

Our previous logo was designed to represent our “complete” merchandise products thus the repeated rings forming “complete” circles around the C & M (Complete Merchandise), a key element of our brand. But today not only do Complete Merchandise just provide promotional merchandise products, we provide a number of additional services including product sourcing, account management, in-house design, fulfilment just to name a few.  We continue to strive to create a complete package where clients are able to gain everything they need from one place for their promotional campaign.

After months of concept ideas and redesigns, we present to you our new identity which reflects our growth and development.

Old Logo
New Logo







Our new identity was developed by our in-house design team and consists of 3 key elements – Stronger more predominant monogram, new word mark and more vibrate colours.

The monogram and wordmark together make up Complete Merchandise new signature.

The aim of this new identity is to create a familiar look with the roundness of monogram and wordmark which is in line of the “complete” circles in our previous logo.

The colour blue and purple colours from our previous logo remain present but just in a stronger more vibrant tone along with 2 other colours. We’ve chosen these specific colours based on the emotion they signify which strong represents who we are.

Purple – CREATIVE – we’re always on the search for new creative promotional products to enable our clients to boost their brand into their target audience. A lot of the time our clients give us briefs and we will always try and come up with creative promotional solutions to meet their requirements.

Blue – TRUST – we always strive for 100% customer satisfaction. We’re a company that our clients can trust and depend on us to deliver their promotional products within brief, on budget and in the time required.

Red – EXCITEMENT – We’re always excited about what you want to achieve with your brand. We take on board your requirements and treat your brand as if it’s our own working hard to create the exciting promotional effect to reach your goal.

Orange – FRIENDLY – we’re a friendly company who is always willing to help, whatever your merchandise need. Whether you’re looking for thousands of products or just a few, your enquiry will be treated with the utmost importance by a helpful and friendly dedicated account manager.

CM New Logo Poster

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