Year of the Dragon! – Your promotional guide to Chinese New Year

Chinese New Year 2024. Happy Chinese New Year. Chinese New Year Merch, Chinese New Year.

Year of the Dragon! – Your promotional guide to Chinese New Year

🐉Happy Chinese New Year!🐉

Each Lunar New Year welcomes another chinese zodiac animal, this year is… *drum roll please* The Dragon! 

In Chinese culture, the dragon is a symbol of strength, power, and good fortune. Hence, get ready to channel your inner dragon and embrace the adventurous spirit. Whether you’re born in the Year of the Dragon or just looking to embrace its fiery energy, this year promises to be nothing short of spectacular.

The celebration of the Chinese zodiac, the vibrant festive atmosphere with parades and cultural performances, and the economic boost from increased business activities all contribute to making Chinese New Year a much-anticipated and widely cherished event across Chinese communities globally.

Whilst we're on the topic of Economic Boost..

Creating branded merchandise for CNY can be a thoughtful and engaging way for businesses to celebrate the festival and connect with their audience. Here are some ideas for branded merchandise:

Drinkware and Cutlery:

Design branded mugs, chopsticks, or water bottles with CNY themes. Consider using traditional patterns, symbols, or the zodiac animal to add a touch of festivity.

Custom Shape Keying. Custom printed Keyring. Promotional Keyring.

Keychains and Charms:

Create keychains or charms with symbols associated with Chinese New Year, such as the zodiac animal or traditional Chinese characters. These can serve as small, affordable items that customers can use and carry daily.

Sweatshirt. Custom Printed Sweatshirt. Promotional Sweatshirt. Uniform Sweatshirt.


Launch a line of limited-edition clothing items featuring Chinese New Year-themed designs. T-shirts, hoodies, or even traditional Chinese-inspired attire with your brand logo incorporated can be popular choices.

Custom Printed Calendar. Promotional Calendar.

Calendar or Planner:

Produce a special edition calendar or planner for the Lunar New Year, incorporating Chinese zodiac elements and auspicious colors. Ensure that your brand logo is tastefully integrated.


Chinese New Year holds immense cultural significance, dating back over 3,000 years, and is deeply rooted in Chinese traditions. It’s celebrated as the most important traditional festival, marking the end of winter and the beginning of spring, symbolizing renewal and a fresh start.

Essentially, the festival places a strong emphasis on family reunion, prompting one of the largest annual human migrations as individuals travel to be with their families. Laden with symbolism and superstitions, the festival involves rituals such as cleaning homes, decorating with red and gold, and lighting firecrackers to ward off evil spirits. Also can’t forget about Hongbao (red envelopes)! 

When creating branded merchandise, it’s essential to strike a balance between incorporating cultural elements and respecting the significance of the festival. Cool and thoughtful things can make people remember your brand and feel more connected to it. It’s like telling a story with your products. So, check out our new collection for some cool ideas!

Have a browse at our new collection for more ideas!